COLOURS |
We are all inborn artists with colours. All of
us live with colours and enjoy them. But do we really know the impact of
colours for your professional portfolio. Mix and shades of colours bring life
to whatever we create or design. Layouts of websites are essential with
dominance of colours.
Why do we need colours?
Websites
sell something or the other. All websites without colours are like dead
corpses. Bringing colours gives a professional bend along with a visual appeal.
COLORFUL FEEL |
Attractive websites
with engaging colours and content affects all readers as well. Colours are positive
providing a visual impact on its viewers. Readers or visitors blindfolded by colour variations
think with colours. Texts with no colours cannot generate a visual feel.
Emotions
created by colours have expressions of customers inside. Colours tend to affect
emotions by triggering their hidden emotions.
Red
shades trigger passion for the user. Encourages customers in a call to action
clicks for faster downloads. Powerful extreme colour on earth spreads a
definite meaning. Love, passion, seduction, violence, danger, and adventure are
its extremes of symbolism. Also a ruling colour in determining the shade of
reds.
COLOR PROMINENCE |
All reds are
never equal. Red shades come of two types. Yellow based reds and Berry based
reds. Red colour affects the vision by capturing relevant attention.
Colour wheel
of web design composed of red, green and blue generally applies to websites. Colours
work on different levels for generating user expectations.
Four formulae for success:
·
Converting images to appropriate formats.
Lowers the file sizes and triggers immediate download.
·
Select colours by analysis of
market trends and colours.
·
Colours create functional user
interface designs. Keep colours to a minimum.
· Colour
harmony creates pleasant appeal for User expectations.
Effects of colours
· Colours affect brand identity. Brand recognition increases by 80%.
· Colours increases memory. Humans are
colour creatures. Obviously, pictures tend to give a larger picture of whatever
matter to convey. Natural elements for a picture sequence grasp. Process of
storing images and results is efficient and faster.
· Keeps you engaged and in active
participation.
·
Informs you about something interesting
or shocking happenings.
·
Attracts attention. Colour helps people process every bit of
information easier.
·
Spotlight of Power.
·
Adds Sense and Winning feels.
·
Visual experiences created. Engages
the active mind with brighter sense of colours and uses.
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